Waystar True North launched in 2023 as the company’s flagship client conference — and I built the messaging framework that brought it to market.
From the beginning, the story was bigger than an event. True North was designed to be a strategic destination for healthcare leaders navigating change, sharing ideas, and discovering the way forward.
COMMERCIALS + PROMOS
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WEBSITE, ADS & SOCIAL MEDIA
Now, not only do Waystar's case studies align with a strategic campaign, but they've become a scalable client advocacy program — with dedicated, branded landing pages, video, additional, related resources, and more.
Below are just a few examples. To date, Waystar has created 50+ integrated case studies, and hundreds of client video stories.
DIRECT MAIL & COLLATERAL
Since starting Waystar's video marketing program in 2023, I am proud to have produced hundreds of client video stories. Below are just a few favorites.
You can see all Waystar's videos at waystar.com/videos.
INNOVATION LAB EXPERIENCE
Since starting Waystar's video marketing program in 2023, I am proud to have produced hundreds of client video stories. Below are just a few favorites.
You can see all Waystar's videos at waystar.com/videos.