TOP TRENDS IN RCM

BUILDING A FULL CAMPAIGN FROM RESEARCH

Waystar’s annual revenue cycle trends report began with commissioned survey data — then became a platform for thought leadership, client storytelling, and integrated campaign content.

I analyzed the findings, identified the top trends, wrote the report, and extended the story across social, video, blogs, webinars, sales enablement, client panel events, and Waystar True North. What started as one report became a content engine with long-term value across the business.

FLAGSHIP CONTENT ASSET

While the flagship research study started with creating the report narrative, the real opportunity was content integration: supporting those insights with additional resources to create an even fuller, more robust story platform.

To achieve this, I integrated supporting content and related resources throughout the report to create a richer, more connected reader experience — turning a single asset into the foundation for a broader thought leadership campaign, driving clients to additional, relevant content.

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